Leeds Beckett University library has been using LibGuides as its content management system since 2014. During this time responsibility for the maintenance and updating of content on the library website has gradually grown to encompass many colleagues in different teams across the Libraries and Learning Innovation service. This article will highlight strategies employed to maintain the quality control and currency of external links on the website, with particular reference to the subject guide pages. It will demonstrate how Google Tag Manager and Google Data Studio have been used to connect content writers with relevant analytics data showing exactly how external links on their subject guides have been used.