Shampoo, ‘Risk Society’ and Social Change

Authors

  • Charlie Horne Leeds Beckett University; School of Social Sciences; Sociology

Abstract

Through taking the example a seemingly ordinary bottle of ‘shampoo’, changes within the composition of contempary society can be viewed through the lens of sociological analysis, to reflect upon how such an ‘everyday’ consumer product impacts upon how we view ourselves, how wider society is constructed and allows us to question the extent to which ‘consumer choice’ can equate to ‘social change’ within ‘reflexive modernity’.

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Published

15-09-2016

Issue

Section

Articles