Looking at the dominant labour processes of a society can reveal a lot more than just an insight into the world of work, it can often tell us about the values and ideologies of that society. After the crisis of Fordism we saw a transition to a post-Fordist approach to work which incorporated features such as flexible specialization (Piore & Sable, 1984), incorporation of new technology and ICTs and re-demand for skilled workers and as a result it was seen as best fit for an increasingly consumer society. However, these processes are not just confined to work they are an ideology, post- Fordism is an ideology that is influenced by neoliberal capitalist principles in the sense that it is presented to us as beneficial for society in its entirety when in reality it is beneficial to those at the top.
