AI and the Service Economy: How Male Working-Class Culture is Maintained in a Post-Industrial Economy

Abstract

It is estimated that by 2025 automated intelligence or ‘AI’ could eliminate around 85 million jobs worldwide (Jumaev, 2024). Whilst this seems to be a rather glum figure, the World Economic Forum also predicts that around 97 million new jobs across various industries could be created thanks to the uprising of automation and AI, however does this really create new opportunities for the global marketplace, or in reality is this mass rise in AI setting a landscape for a precarious labour force where workers are forced into ‘bullshit jobs’ and alienation?