The Integration of Self-Service Machines in Contemporary Consumer Environments: Are they there to aid us or replace us?

Abstract

The rapid advancement of technology is a defining feature of contemporary society. In all aspects of life, technology is integrated into everything from home appliances to streamlining the production of commodities. An ideology has emerged that technology can provide unlimited opportunities and accessibility to goods and services. This leads to a society of consumption which is not only an action but an identity, with companies using technology to generate more profit by making the consumption process effortless and widely available (Arnould and Thompson, 2018). One example of this technology is the development of self-service machines within consumer environments. With the use of this technology the question arises, as to whether technology truly benefits the customer or if technology is detrimental to human connection as it promotes an antihuman experience?