Beyhive: The World Taken by Swarm

Abstract

On the 10th May 2023, Beyoncé kicked off her Renaissance tour which saw celebrities and even royals in attendance demonstrating how far her popularity has reached (Vanity Fair, 2023). Yet, it was not the high-profile celebrities in attendance that intrigued me about the tour, it was how her fans showcased their excitement and the endless buzz about it circling on social media. We have seen this being an occurring theme in the music industry from looking at A.R.M.Y, the Swifties and the Barbz.